by Sophie Inkie | Jan 6, 2026 | news
VDP as the Epiphany of Marketing Epiphany. It’s a word that means revelation, the moment when something suddenly becomes clear. And today, on Epiphany Day, it’s the perfect moment to talk about the revelation your business needs: Variable Data Printing is...
by Sophie Inkie | Jan 5, 2026 | news
Personalised Print vs Generic Print: The Difference Is Profit Here’s a truth that separates thriving businesses from those merely going through the motions: generic print is invisible. Personalised print is unforgettable. The numbers don’t lie....
by Sophie Inkie | Jan 4, 2026 | news
How VDP Works: From Spreadsheet to Print (Without Tears) Variable Data Printing sounds technical. It isn’t. If you’ve ever mail-merged names into an email, you already understand the core concept. The only difference is that instead of ‘Hello...
by Sophie Inkie | Jan 3, 2026 | news
Why ‘Hello Jim’ Isn’t Enough: The Real Power of VDP Personalisation in marketing has become something of a buzzword. Add someone’s first name to an email subject line and suddenly you’re a personalisation expert, right? Not quite. True...
by Sophie Inkie | Jan 2, 2026 | news
What Is Variable Data Printing? Plain English Plus Real Examples Variable Data Printing sounds technical. It’s not. In fact, it’s one of the smartest marketing tools you can use, and it’s far simpler than most people think. Let’s demystify it....