by Sophie Inkie | Sep 15, 2026 | news
For over two decades, email footers, corporate banners, and well-intentioned digital campaigns have repeated a single, persistent slogan: “Please consider the environment before printing this email.” The underlying logic seems disarmingly simple on the...
by Sophie Inkie | Sep 14, 2026 | news
Every day, millions of workers across the UK send and receive dozens of emails, each accompanied by a polite footnote asking the recipient to think of the trees before hitting print. It is a familiar, comforting ritual. It costs nothing, feels virtuous, and positions...
by Sophie Inkie | Sep 13, 2026 | news
Welcome to another edition of Print Lord’s Print Myth of the Week, where we dismantle outdated assumptions, challenge marketing clichés, and reveal what modern print can actually achieve for your business. This week, we are tackling a misconception that...
by Sophie Inkie | Sep 12, 2026 | news
In the modern marketing landscape, almost every growing business possesses a goldmine of information that it barely utilises. Inside your CRM software, whether that is HubSpot, Salesforce, or a meticulously maintained spreadsheet, lies a deep record of customer...
by Sophie Inkie | Sep 11, 2026 | news
There is a distinct difference between being a member of something and simply feeling like a line in a database. For membership organisations, professional bodies, trade associations, and loyalty schemes, that distinction is worth everything. When a member opens their...