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What GSM Paper Weight Should You Choose? The Plain English Guide to Paper Thickness

What GSM Paper Weight Should You Choose? The Plain English Guide to Paper Thickness

by Sophie Inkie | Oct 10, 2026 | news

Buying print online can often feel like playing a guessing game. You are faced with a dizzying dropdown menu of technical numbers, abstract acronyms, and vague descriptions, all while trying to figure out if your new company brochure will feel like a sleek publication...
How Custom Corporate Calendars Keep Your Brand on Clients’ Desks for 365 Days

How Custom Corporate Calendars Keep Your Brand on Clients’ Desks for 365 Days

by Sophie Inkie | Oct 9, 2026 | news

Every autumn, marketing teams across the realm face the same annual headache: what corporate gifts or promotional items can we send clients that won’t end up in a drawer, in the bin, or forgotten before the Christmas tree comes down? The market is flooded with...
Print Myth #2: If an Image Says 300 DPI, It Must Be High Quality

Print Myth #2: If an Image Says 300 DPI, It Must Be High Quality

by Sophie Inkie | Oct 8, 2026 | news

It is one of the most frequent conversations heard across commercial print shops. A client sends over artwork for a shiny new brochure or exhibition poster. The image looks suspiciously soft on screen, but when questioned, the client replies with complete confidence:...
DPI vs PPI: What Image Resolution Do You Actually Need for Sharp Print?

DPI vs PPI: What Image Resolution Do You Actually Need for Sharp Print?

by Sophie Inkie | Oct 7, 2026 | news

If you have ever had a printer send back your artwork with a cryptic message like “This image is only 72 DPI, we need 300 DPI,” you are not alone. It is one of the most common stumbling blocks in graphic design and print buying. You look at the picture on...
Why 500 Flyers Is Not Twice the Price of 250: Print Economies of Scale Explained

Why 500 Flyers Is Not Twice the Price of 250: Print Economies of Scale Explained

by Sophie Inkie | Oct 6, 2026 | news

If you have ever requested a quote for 250 flyers, looked at the price, and then asked for a quote for 500 expecting the bill to double, you have likely encountered one of commercial printing’s greatest mysteries. Suppose 250 high-quality flyers on a thick silk...
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