by Sophie Inkie | Sep 27, 2026 | news
For over two decades, digital marketers have repeated a comfortable story: digital advertising is trackable, while physical direct mail is an unmeasurable black box. Digital advocates point proudly to click-through rates, impressions, and cost-per-click metrics, while...
by Sophie Inkie | Sep 26, 2026 | news
In an era where the average person is bombarded by thousands of digital adverts every single day, standing out in a crowded inbox or social media feed has never been tougher. Digital marketers are working harder than ever, pouring increasing budgets into paid social...
by Sophie Inkie | Sep 25, 2026 | news
There is a fundamental misunderstanding that haunts boardroom meetings and marketing discussions across the United Kingdom. It occurs when a business owner or marketing director looks at a direct mail piece, a high-finish flyer, or a bespoke mailer and classifies it...
by Sophie Inkie | Sep 24, 2026 | news
For decades, a stubborn myth has circulated through boardrooms and marketing departments. The myth claims that physical print is a noble yet mysterious medium, wonderfully tactile and visually striking, but ultimately impossible to track. Digital marketers love to...
by Sophie Inkie | Sep 23, 2026 | news
For decades, a common myth has circulated through boardrooms and marketing departments: print is a black hole where marketing budgets go to die, leaving no trail of measurable return on investment behind. Marketers would send out ten thousand direct mailers, wait for...