by Sophie Inkie | Sep 22, 2026 | news
For over two decades, digital marketers have repeated a comfortable myth: digital media is trackable, while physical print is an unmeasurable leap of faith. It was a convenient narrative for software platforms, but it was never completely true, and today it is...
by Sophie Inkie | Sep 21, 2026 | news
For decades, digital marketers have repeated a comfortable mantra: if it happens online, it can be measured, and if it happens on paper, it is a mystery. Digital advocates point proudly to their analytics dashboards, click-through rates, and attribution models, while...
by Sophie Inkie | Sep 20, 2026 | news
For decades, corporate email footers and digital campaigns have repeated a familiar plea: “Please consider the environment before printing this email.” It sounds sensible on the surface. After all, paper is made from trees, and trees are essential for the...
by Sophie Inkie | Sep 19, 2026 | news
For over two decades, email footers across the globe have quietly instructed us: “Please consider the environment before printing this email.” It was a simple phrase that quickly grew into a universal corporate truth. The underlying message seemed obvious...
by Sophie Inkie | Sep 18, 2026 | news
There is a stubborn myth floating around corporate boardrooms that using paper is inherently bad for the environment. You have no doubt seen the pious email footers pleading with you to consider the trees before pressing print. Yet very few people stop to ask what...