by Sophie Inkie | Jan 19, 2026 | news
Local Map Mailers: Area-Based VDP Local businesses face a unique marketing challenge. Your customers are geographically concentrated. They live and work within a defined area. They care about local landmarks, local services, local relevance. Yet most local marketing...
by Sophie Inkie | Jan 18, 2026 | news
A.A. Milne Birthday: Brand Affection and Personalised Print Today marks the birthday of A.A. Milne, the creator of Winnie the Pooh. It’s a fitting moment to talk about something that Milne understood intuitively: people don’t just remember brands, they...
by Sophie Inkie | Jan 17, 2026 | news
Case Study Template: Lapsed Customer Reactivation It’s a scenario every business faces: customers who were once loyal have gone quiet. Six months. A year. Maybe longer. They’re not angry. They haven’t explicitly rejected you. They’ve simply...
by Sophie Inkie | Jan 16, 2026 | news
Personalised Print as a Sales Tool Your sales team lives in a world of noise. Every prospect receives dozens of emails daily, sits through countless generic pitches, and sees the same templated proposals from competitor after competitor. In that environment, how do...
by Sophie Inkie | Jan 15, 2026 | news
The Cost of Being Generic: Waste Reduction with Targeted Print Every business prints something. Flyers, brochures, mailers, leaflets, posters, packaging. Most businesses print the same thing thousands of times over, hoping it reaches someone who cares. That hope is...
by Sophie Inkie | Jan 14, 2026 | news
Test and Learn: How VDP Makes Print Optimisable Digital marketers have it figured out. A/B testing is second nature. Split your audience. Test message A against message B. Measure results. Double down on the winner. Optimise relentlessly. That’s how digital...