Briefing designers for print

Briefing designers for print

There is a specific, cold dread that strikes the heart of any marketing agency account director. It usually happens on a Thursday afternoon, just days before a major client campaign launch. The printed brochures have just arrived in boxes from a faceless online...
Common print mistakes agencies make

Common print mistakes agencies make

In the fast-paced kingdom of modern marketing agencies, things move at a relentless speed. Pitch decks are finalised at midnight, client approvals arrive at dawn, and campaigns must launch by lunchtime. With so many digital assets spinning in the air, the physical...
Exhibition graphics ordering checklist

Exhibition graphics ordering checklist

July is the absolute peak of the summer exhibition season. Across the country, convention centres and exhibition halls are buzzing with activity. For agency account managers, this is often the most stressful time of the year. You are managing multiple client...