by Sophie Inkie | Jan 30, 2026 | news
VDP Plus Retargeting: Print Meets Digital Sequencing Print is powerful. Digital is trackable. Together, they’re unstoppable. For years, businesses have treated print and digital as separate channels. You run a print campaign and hope for response. You run...
by Sophie Inkie | Jan 29, 2026 | news
Free Download Spreadsheet Day: Template for VDP Today is Free Download Day, and Print Lord is celebrating by making your first Variable Data Printing campaign genuinely achievable. No jargon. No mystery. Just a simple, ready-to-use spreadsheet template that shows you...
by Sophie Inkie | Jan 28, 2026 | news
Data Privacy Day: Ethical VDP Today is Data Privacy Day, and it’s a moment to reflect on something that matters far more than most marketers realise: the ethical use of customer data. Trust is fragile. Once broken, it’s nearly impossible to rebuild. But...
by Sophie Inkie | Jan 27, 2026 | news
VDP Starter Checklist Ready to launch your first Variable Data Printing campaign but not sure where to start? You’re not alone. VDP sounds technical, but the process is straightforward. What matters is having a clear roadmap from idea to execution. That’s...
by Sophie Inkie | Jan 26, 2026 | news
VDP for Charity and Fundraising: Personalised Campaigns That Drive Donations Charities and fundraising organisations face a unique challenge. You’re fighting for attention and support in an increasingly crowded marketplace. Your cause matters deeply. Your impact...
by Sophie Inkie | Jan 25, 2026 | news
Burns Night: Why Personalised Messages Matter Burns Night celebrates Robert Burns, Scotland’s national poet, and the power of words to move us. Poetry, at its heart, is personal expression. It speaks to something individual, something true, something that makes...