by Sophie Inkie | Sep 9, 2026 | news
Every business owner or marketing manager sitting on a database of existing clients knows the quiet tragedy of the dormant Customer Relationship Management system. You spent time, effort, and money acquiring those contacts. They bought from you once, twice, or perhaps...
by Sophie Inkie | Sep 8, 2026 | news
If you own or manage a business with a footprint across Sussex, you already know that what resonates with a customer on Brighton seafront might not land in the same way with someone strolling along Worthing promenade. Every town has its own personality, its own...
by Sophie Inkie | Sep 7, 2026 | news
We have all received one. It arrives through the letterbox in a plain white envelope, addressed to “Dear Customer” or “Dear Dave”, followed by three pages of generic marketing copy meant for five thousand other people. You scan it briefly,...
by Sophie Inkie | Sep 6, 2026 | news
There is a persistent myth in modern marketing that has been repeated so often it has almost become accepted wisdom. It goes something like this: if you want to reach Gen Z or Millennials, you must restrict your entire marketing budget to social media feeds, push...
by Sophie Inkie | Sep 5, 2026 | news
Every year, thousands of businesses throw good money after bad on corporate gifts that disappear into bottom drawers, pencil tubs, or the recycling bin before January is even out. Branded plastic pens that run dry on day two, flimsy keyrings, and generic novelties...
by Sophie Inkie | Sep 4, 2026 | news
Every December, offices across the UK witness a quiet, tragic ritual. Boxes of branded plastic novelties arrive in the post, get briefly unpacked with mild curiosity, and are promptly swept into the back of a stationery drawer or thrown straight into the recycling...