by Sophie Inkie | Jan 15, 2026 | news
The Cost of Being Generic: Waste Reduction with Targeted Print Every business prints something. Flyers, brochures, mailers, leaflets, posters, packaging. Most businesses print the same thing thousands of times over, hoping it reaches someone who cares. That hope is...
by Sophie Inkie | Jan 14, 2026 | news
Test and Learn: How VDP Makes Print Optimisable Digital marketers have it figured out. A/B testing is second nature. Split your audience. Test message A against message B. Measure results. Double down on the winner. Optimise relentlessly. That’s how digital...
by Sophie Inkie | Jan 13, 2026 | news
Measuring Print Campaign ROI with VDP Here’s a question Print Lord hears far too often: “How do I know if my print campaign actually worked?” It’s a fair question. For years, print has been the marketing channel businesses invest in while...
by Sophie Inkie | Jan 12, 2026 | news
VDP for Trades and Home Services If you’re in the trades or home services sector, you know the struggle. You’re brilliant at what you do, whether it’s plumbing, electrical work, building, or any other hands-on trade. You solve problems. You deliver...
by Sophie Inkie | Jan 11, 2026 | news
International ‘Thank You Day’: Loyalty Building with Personalised Print Today is International Thank You Day, and it’s a perfect moment to reflect on how genuine appreciation builds loyalty. But here’s the thing: saying thank you is easy....