by Sophie Inkie | Sep 7, 2026 | news
We have all received one. It arrives through the letterbox in a plain white envelope, addressed to “Dear Customer” or “Dear Dave”, followed by three pages of generic marketing copy meant for five thousand other people. You scan it briefly,...
by Sophie Inkie | Sep 6, 2026 | news
There is a persistent myth in modern marketing that has been repeated so often it has almost become accepted wisdom. It goes something like this: if you want to reach Gen Z or Millennials, you must restrict your entire marketing budget to social media feeds, push...
by Sophie Inkie | Sep 5, 2026 | news
Every year, thousands of businesses throw good money after bad on corporate gifts that disappear into bottom drawers, pencil tubs, or the recycling bin before January is even out. Branded plastic pens that run dry on day two, flimsy keyrings, and generic novelties...
by Sophie Inkie | Sep 4, 2026 | news
Every December, offices across the UK witness a quiet, tragic ritual. Boxes of branded plastic novelties arrive in the post, get briefly unpacked with mild curiosity, and are promptly swept into the back of a stationery drawer or thrown straight into the recycling...
by Sophie Inkie | Sep 3, 2026 | news
Every December, thousands of businesses spend considerable sums buying corporate gifts for key clients, partners, and team members. They carefully select premium wines, artisan chocolates, luxury desk accessories, or bespoke hampers. Yet, in far too many cases, these...