Willy de Majo and the Legacy of Design Integrity
If you want your name to be remembered in design, you set the standard and never waver from it. Willy de Majo did just that. Revered globally, with 17 October marking his imprint on our craft, de Majo’s fierce devotion to design integrity helped shape an entire profession. At Print Lord, we salute not only his legacy but also the lesson for every hospitality leader: if you want your brand to endure, you must hold the banner of quality higher and steadier than the competition ever dares.
Who Was Willy de Majo?
To call Willy de Majo a designer is to undersell him. He was a crusader for standards, a founding stalwart of what became Icograda, the International Council of Graphic Design Associations. De Majo’s mission was not merely to make things beautiful but to ensure every piece of design met a standard that commanded respect, communicated clearly, and served its audience. He saw sloppy, careless work for what it was: a threat to the credibility of the whole profession.
His efforts forged a global movement, uniting designers across borders, languages, and disciplines under one principle: if you want to be trusted, you must demand the best, no matter the deadline, brief, or budget.
The Relevance for Hospitality Print
That relentless pursuit of perfection resonates through every Print Lord job. In hospitality, print is not a luxury. It is the shield and the standard-bearer. It shapes the guest experience, sets expectations, and, when done right, wins reputations that last beyond the Christmas pudding.
Menus, signage, loyalty cards, event collateral, branded uniforms: every element reflects not just your brand but your values. Print Lord’s approach, echoing de Majo’s, is that no item leaves the shop unless it meets our oath, on brand, on time, finished to the highest spec. There’s no space for compromise, especially not when every table, guest, and festive booking depends on your standards.
Perfection Isn’t Pedantic: It’s Practical
There’s a temptation in hospitality (and frankly, every industry) to shrug and say, ‘Good enough will do, it’s only a menu, only some signage, no one will notice.’ Willy de Majo’s life’s work shatters this myth. He argued that every overlooked typeface, every mismatched colour, and each lacklustre layout chips away at guest confidence.
Print Lord channels this same energy into every proof, every press run, and every frantic December delivery. If something’s off, it’s caught and fixed. If it could be better, you’ll get a call before it ships. Because de Majo’s legacy isn’t faint praise for theory, it’s a battle cry for rigorous quality when it matters most.
Details Build Trust, and Business
Ask any hospitality leader: reputations are won or lost in the details. A menu that’s too thin, signs that fade, staff uniforms that clash with the decor; these may seem minor until you realise they’re the difference between five-star reviews and forgettable nights. Willy de Majo didn’t just fight for the visibility of good design, he insisted on its power as a business driver. Guests may not consciously notice a perfectly-crafted menu, but they always remember when something feels off.
At Print Lord, we know that in December, amid the bustle and the bookings, the brands who stick to their standards are the ones who emerge victorious come January. We act as guardians of your reputation, so your festive print campaign feels majestic, memorable, and trustworthy at every touchpoint. That’s not optional; it’s essential.
The Print Lord Promise: Relentless Quality, No Compromise
Willy de Majo’s imprint on design is our call to arms. Every proof in our Brighton HQ, every phone call with a chef or GM at 5pm, every late-night rerun to fix a last-minute typo; it’s all testament to an oath: nothing leaves Print Lord unless it would make de Majo proud. That’s the cost of entry to stay the trusted print ally for Sussex, London, and beyond.
Ready to defend your brand with truly legendary print? Follow the de Majo code: Sweat every detail, challenge mediocrity, and accept nothing but the best for your brand. This Christmas, and every season, Print Lord stands at your service.
Print Lord. At your service. On brand. On time.
printlord.co.uk