by Sophie Inkie | Feb 9, 2026 | news
VDP for Events: Personalised Tickets, Badges, and Welcome Packs Running an event means juggling a thousand details at once. Attendee management, logistics, brand experience, sponsorship visibility, and that gnawing worry that someone will arrive at the door and their...
by Sophie Inkie | Feb 8, 2026 | news
Technical Deep Dive: Setting Up Your First VDP Data File You’ve heard the VDP success stories. You’ve seen the ROI numbers. You know personalised print works. Now comes the moment every business owner dreads: actually setting the thing up. Relax. Setting...
by Sophie Inkie | Feb 7, 2026 | news
VDP and Email Marketing: The Power of Multi-Channel Personalisation Print doesn’t work alone. Neither does email. But when you combine Variable Data Printing with email marketing, you create something far more powerful than the sum of its parts: a multi-channel...
by Sophie Inkie | Feb 6, 2026 | news
Case Study: How One Local Business Reactivated 200 Lapsed Customers with VDP Every business has them. Customers who once loved what you did, spent money with you regularly, then quietly drifted away. They did not complain, they did not leave a bad review, they just...
by Sophie Inkie | Feb 5, 2026 | news
World Nutella Day: Sweet Personalisation in Retail Promotions Every year on 5th February, Nutella fans around the world celebrate their favourite hazelnut spread. Shops stock special displays, bakeries create Nutella themed treats, and social media fills with tributes...
by Sophie Inkie | Feb 4, 2026 | news
VDP for Hospitality: Personalised Menus, Loyalty Cards, and Event Invitations The hospitality industry runs on experience. Every interaction, every touchpoint, every piece of communication shapes how customers feel about your venue, your service, and your brand. In a...