by Sophie Inkie | Aug 16, 2025 | news
POS Displays: The Secret Weapon of In-Store Marketing Think in-store decision-making is only about fancy packaging or a smile from staff? Think again. The true king of retail persuasion often sits quietly at your countertops and aisles: the humble point-of-sale (POS)...
by Sophie Inkie | Aug 16, 2025 | news
Case Study: Event Branding That Delivered On Brand, On Time When it comes to events, first impressions are not just important, they are everything. Attendees make snap judgments about professionalism, attention to detail, and credibility before the first handshake or...
by Sophie Inkie | Aug 16, 2025 | news
Fact Check: Is Print More Effective Than Digital? In an age where everything seems to be measured in clicks, likes, and impressions, it is easy to assume that digital marketing is king. But ask any seasoned marketer or business owner who has stepped away from the...
by Sophie Inkie | Aug 16, 2025 | news
Designing for Print: Bleed, Safe Zones, and Trim Explained Print Lord knows that in print, small oversights cause big headaches. Too many otherwise brilliant designs lose their lustre to mismatched edges, chopped-off logos, or unsightly white borders. The common...
by Sophie Inkie | Aug 16, 2025 | news
Print Lord’s Approach to Brand Guardianship In the age of click-to-basket transactions and automated everything, brand guardianship has become a lost art. Businesses rush to get their print ordered, shipped, and checked off the to-do list. Yet in reality, every print...
by Sophie Inkie | Aug 16, 2025 | news
Innovation in Print: The Rise of Eco-Friendly Finishes The world of print is evolving,relentlessly and remarkably. While the digital age convinced many that ‘eco’ means going paperless, the truth is that tangible marketing is not only here to stay, but it is also more...