by Sophie Inkie | Feb 22, 2026 | news
Case Study: Exhibition Success with Personalised Pre-Event Mailers Exhibitions are expensive. Stand costs, staffing, travel, accommodation, branded materials, the bill adds up fast. Yet many exhibitors treat pre-event marketing as an afterthought, relying on the...
by Sophie Inkie | Feb 21, 2026 | news
VDP and Direct Mail: Why Print Still Outperforms Digital for Response Rates Digital marketing dominates the conversation. Every conference, every webinar, every marketing guru preaches the gospel of email, social ads, and retargeting pixels. Print, they say, is dying....
by Sophie Inkie | Feb 20, 2026 | news
World Day of Social Justice: Inclusive and Accessible VDP Design Every 20th of February, the World Day of Social Justice reminds us that fairness, equality, and inclusion are not optional extras. They are foundational principles that should guide everything we do,...
by Sophie Inkie | Feb 19, 2026 | news
VDP for Trades: Personalised Quotes, Area Targeting, and Follow-Ups Builders, electricians, plumbers, roofers, landscapers. If you work in the trades, you know how competitive it is out there. Every job matters. Every lead counts. And every piece of marketing needs to...
by Sophie Inkie | Feb 18, 2026 | news
Measuring VDP Success: Metrics, Tracking, and Attribution You’ve planned your Variable Data Printing campaign. You’ve segmented your audience, personalised your messaging, and sent your beautifully crafted mailers into the world. Now comes the question...