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Why agencies lose money on print (and don’t realise it)

Why agencies lose money on print (and don’t realise it)

by Sophie Inkie | Jul 1, 2026 | news

Every agency director knows the thrill of the win. You have spent weeks crafting a pitch, refining the brand guidelines, and presenting a campaign that makes the client’s eyes light up. The budget is agreed, the timelines are locked, and the creative team is...
The State of Print in 2026: What’s Changing, What’s Thriving, and Where Print Lord Stands

The State of Print in 2026: What’s Changing, What’s Thriving, and Where Print Lord Stands

by Sophie Inkie | Jun 30, 2026 | news

Print Is Alive, Evolving, and Anything But Finished Half a year in and 2026 has already made one thing abundantly clear: print is not going anywhere. In fact, if you’ve been paying attention, it’s doing rather well. While certain corners of the internet...
Branded LED Light Cubes: The Summer Event Hack That Stops People Mid-Stride

Branded LED Light Cubes: The Summer Event Hack That Stops People Mid-Stride

by Sophie Inkie | Jun 29, 2026 | news

The Summer Event Hack That Stops People Mid-Stride Summer is here, and with it comes the season of events, exhibitions, outdoor activations, festival stands, and hospitality venues buzzing with foot traffic. Every brand is fighting for attention. Banners flutter,...
Plan Now, Print Smart: How To Get Ahead of Your 2026 Q4 Campaigns This Summer

Plan Now, Print Smart: How To Get Ahead of Your 2026 Q4 Campaigns This Summer

by Sophie Inkie | Jun 28, 2026 | news

The Brands That Win Q4 Are Already Planning It Now It is the last Sunday in June. The sun is out, the summer schedule is in full swing, and Q4 feels like a lifetime away. And that is exactly why the smartest brands are thinking about it right now. While everyone else...
Princess Nancy and Maribel: The Customer Care Duo Who Make Print Lord Feel Like Home

Princess Nancy and Maribel: The Customer Care Duo Who Make Print Lord Feel Like Home

by Sophie Inkie | Jun 27, 2026 | news

The Voices You Actually Want to Hear When something matters, you want to speak to a person. Not a chatbot. Not a ticket number. Not a faceless portal with a progress bar and a prayer. You want a voice that knows your job, understands your deadline, and is already...
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